I hope this post will clarify the misunderstandings about online advertising. Lot of people believe that only highly successful companies attract banners & text ads. Well, read the rest of the post and you’ll know.
Online advertising is damn simple & anyone can put up ads on his/her website. You don’t have to contact the advertisers and do all the selling. You don’t even need to have a great traffic to your website. The whole process of having advertising banners on your site is simple. Get your 4 line ad script from a service provider [vis. Adsense, adbrite, widgetbucks etc.] and insert it on your website where you want your ads to show up!
Adsense dominates the whole online advertising market today. Their business is simple. Accept the ads through the advertisers and make them available to the publishers. The ads are served directly from Google’s servers, so that publishers [and the advertisers] don’t have to worry about anything. Google keeps their share of the money and no one knows what percent of the money they keep.
So, next time you see a website with an ad, don’t think that they are highly successful or have lot of traffic. Let me know if you have any questions and I’ll answer them in comments. 🙂