Lots of my friends asked me if I’ve seen the new ad starring Aamir Khan – the leading bollywood actor. I do not have access to TV. However, I did see the ad. I didn’t like it very much – except that it shows how good Aamir Khan as an actor is.
There’s one thing I’ve observed about ads that are very good. The audience remember the ad – but not the product its endorsing. For example, none of my friends could tell what was the Aamir Khan ad about. Similarly, there was an ad by PEPSI where a kid first buys the coca-cola cans and then steps on them to reach to the PEPSI button. Now I had to figure out if the kid was trying to reach which cold drink and which cans he was stepping up on.
Let me ask you a question. How many of you remember the ads you saw yesterday? Those who can recall the ads, can you tell me the products those ads were endorsing? Well, we may have some smart fellas who might be able to do that – but for the rest, we don’t remember. Even if we do, its not necessary that we go and buy ‘that’ product – because the ad was so good.
Then, do you really think spending millions of bucks on creating spectacular advertisements is worth?