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What’s wrong with Yahoo Publisher Network (YPN)?

By on Sep 14, 2008 | 2 comments

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I’ve been wondering why Yahoo is not opening its publisher network to the publishers outside USA. Google, on the other hand, is making billions of dollars from the market Yahoo is yet to capture. Yahoo is a big company. Its got lot of talented computer science engineers who can write a scalable application that would allow advertisers and publishers from all over the world come together and exchange money. Why is Yahoo so much worried about the competition from Adsense?

Non-US publishers have been shouting at Yahoo to get them in the publisher program – you can see that on popular forums like Digitalpoint. But Yahoo is not listening. They still do not know when will they release the YPN to the world. No news from Yahoo.

I read somewhere that Yahoo’s ad-targeting is pathetic, the CPC is ‘okay’ (at par with adsense) and their support is non-existent.

If that is the case, Yahoo should sell itself to Microsoft. At least, they will do something about YPN – because they must.

Yahoo, you’ve got to be in the business. Its time to act!

The Big K
[PS: Yahoo bought a stake in Tyroo long back. But looks like they have no progress with it so far]


  1. Abid

    September 15, 2008

    Post a Reply

    You’ve got the ad part wrong. They are good except for the fact that their ad targeting is country specific, which means that you might have to setup different accounts for different countries. The support is really good, at least for businesses and I should add that its much more cheaper to advertise on Yahoo than Google but again the impressions are lesser.

  2. The Big K

    September 15, 2008

    Post a Reply

    Oh well, you know better ! :mrgreen:

    I’ve heard from lot of publishers that Yahoo’s ad targeting is pathetic. I’ve had my own experience with Yahoo’s support and I can’t say they are good.

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