Almost every week I receive about 3-4 event sponsorship requests. The requests mails are usually written by student in-charge, event head or sometimes even the college senior management. The mails usually are heavy [ 1 PDF (4-5MB) + Event Brieft (1 MB) + Text ]. I go through each & every request that I receive and try to find out what’s being offered in exchange of what.
100% of the times, the deal offered is WIN-LOSE.
For example, one of the event organizers sent me an email to sponsor their international conference ( meaning, few people from the foreign countries will show up at the event). They offered me to show our brand to their about 500 attendees and demanded only –
INR. 250,000.00/- 😯
By any means, do you think spending 250,000/- to showcase your products/service/brand to 500 people is worth it?
I think it’s not and my opinion is based purely on common sense.
If they can ask for INR. 250,000/- to show a brand to 500 people; how much do you think I should charge to display an advertisement on my blog that receives couple of thousand visitors every month?
–The Big K–