While TC continues to make fun of Indian fake institutes , I continue to experience another new start-up that’s faking up everything to make an entry into the market. And I happen to be working with them [without being a part of the team, mind well!] on something, so I know all the ‘inside, real stuff’.
This start-up has faked their year of establishment, the database they have, blown up the actual numbers and everything to make them look an ‘established player’ in the market they are entering. Its going to be very interesting for me to watch them grow their company and bring in business. Their marketing folks have done everything to ensure that they look ‘BIGGER’ than they actually are.
I, on the other side, never did that- when it was possible (and very easy) for me to do it to get business. I believe business can be done with some principles and beliefs; without faking anything. When we were small, we said we are small. When we grew, we told everyone how big we actually were. I never had to lie about any damn thing.
Do you believe that its possible to do business while being honest?
–The Big K–