I stumbled upon the New ‘Phir Mile Sur Mera Tumhara’ video – yet another temporary patriotic initiative by the Times Group. Frankly speaking, the new ‘Phir’ mile sur does not even come close to the magic of original Mile Sur mera tumhara. Few facts you might want to know about the Orignial Mile Sur Mera Tumhara –
Written By: Piyush Pande (who was then an accounts manager and now Executive Chairman and Creative Head of Oligvy and Mather, India)
Composed By: Ashok Patki (I used to think its A.R. Rehman!)
Had the context been America or World, Mr. Ashok Patki would have won all the damn Music Awards out there. Anyway.
Anyway, coming back to the rant; I don’t get the logic behind new “Phir Mile Sur Mera Tumhara” video/initiative. After watching the video (embedded below) I don’t figure out whether its about National Integration or something else. Just adding some base guitar & drums and rock style isn’t really ‘Phir mile sur”, its just damned copy of western style. Plus Deepika Padukone (umm, the one from BSNL ad) shouldn’t be standing in the middle of the river (whatever!) with a cheap lipstick that reflects all the sunlight on the camera is a big no-no.:|
Anyway. Let me know what you think through the comments. I’m embedding both videos for your perusal.
Phir Mile Sure Mera Tumhara –
Original Mile Sur Mera Tumhara
–The Big K–