The TV is full of crooks who tell us how our life sucks without their products. A lie, repeated several times becomes a truth and that’s what all these advertisers are doing. It applies to every damn product that we don’t need in our life. It takes huge amounts of money out of our pockets and we seem to be ignorant about it.
Because Moms Want The Best For Their Kids
I’ve a serious issue with the ads for products to be consumed by kids. Kids don’t have an option than to trust their moms. So the advertisers target moms and makes them believe that their kid would just ‘fail’ in this highly competitive world if she doesn’t feed her kid with milk mixed with Bournvita, Horlicks or Complan (and any other similar health drink).
Creating False Sense Of Competition
Have you paid attention to the ads that target kids & their moms? One of the ad shows how product X consuming kids grow 3 times faster than the rest of the kids. Other ad shows how product Y consuming kids stay energetic for longer time than others. Another ad shows product Z increasing stamina, memory and sharpness in kids. All these ads tell moms to ‘prepare’ their kids for the ‘fierce’ competition their kid will face in the outer world. How a kid will top the class if he/she consumes a health drink daily. Give me a break!
Everyone Does Fine Without Health Drink
Did Shivaji Maharaj drink complan to defeat the invaders? Did Einstein consume mugs of these choco powders to invent theory of relativity? Okay, they were extra-ordinary. I’ll give you my example. I’m ordinary and I hated all these health-drinks. Yet, I maintained top rank in school, did very well in JR.college and in engineering. I don’t think I’m behind the so called competition in any ways. I’m not boasting. I’m using my example because I want to tell you – the advertisements are false and only meant to take out money from your pockets.
The Bottom Line
The energy drinks are useless. Adding them to milk won’t make them stronger, sharper or more intelligent. I know that you already knew all of the above. But you won’t stop consuming these energy drinks. You will continue to consume it because everyone around you does it. You will not want to take a ‘chance’, because ads ‘might be true’. We are like that – we just follow the crowd.
…even when we KNOW, it’s stupid.