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Why Do We Feed Kids With Bournvita, Horlicks & Complan Than Just Milk?

By on Jul 17, 2011 | 17 comments

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The TV is full of crooks who tell us how our life sucks without their products. A lie, repeated several times becomes a truth and that’s what all these advertisers are doing. It applies to every damn product that we don’t need in our life. It takes huge amounts of money out of our pockets and we seem to be ignorant about it.

Because Moms Want The Best For Their Kids

I’ve a serious issue with the ads for products to be consumed by kids. Kids don’t have an option than to trust their moms. So the advertisers target moms and makes them believe that their kid would just ‘fail’ in this highly competitive world if she doesn’t feed her kid with milk mixed with Bournvita, Horlicks or Complan (and any other similar health drink).

Complan Horlicks Boost For Kids

Shahid Kapoor & Ayesha Takia In Complan Ad

Creating False Sense Of Competition

Have you paid attention to the ads that target kids & their moms? One of the ad shows how product X consuming kids grow 3 times faster than the rest of the kids. Other ad shows how product Y consuming kids stay energetic for longer time than others. Another ad shows product Z increasing stamina, memory and sharpness in kids. All these ads tell moms to ‘prepare’ their kids for the ‘fierce’ competition their kid will face in the outer world. How a kid will top the class if he/she consumes a health drink daily. Give me a break!

Everyone Does Fine Without Health Drink

Did Shivaji Maharaj drink complan to defeat the invaders? Did Einstein consume mugs of these choco powders to invent theory of relativity? Okay, they were extra-ordinary. I’ll give you my example. I’m ordinary and I hated all these health-drinks. Yet, I maintained top rank in school, did very well in JR.college and in engineering. I don’t think I’m behind the so called competition in any ways. I’m not boasting. I’m using my example because I want to tell you – the advertisements are false and only meant to take out money from your pockets.

The Bottom Line

The energy drinks are useless. Adding them to milk won’t make them stronger, sharper or more intelligent. I know that you already knew all of the above. But you won’t stop consuming these energy drinks. You will continue to consume it because everyone around you does it. You will not want to take a ‘chance’, because ads ‘might be true’. We are like that – we just follow the crowd.

…even when we KNOW, it’s stupid.



17 Comments

  1. Amy

    July 17, 2011

    Post a Reply

    hmm you might be right! I would only say, wait till your own baby is born…  🙂

      • Amy

        July 18, 2011

        Post a Reply

        “might be right” because my baby is too small to drink any health drinks, so I haven’t yet done my research  on what is better- plain milk or health drinks.

        • The Big K

          July 19, 2011

          Post a Reply

          Relax. I only meant that not combining health drinks with milk goes perfectly with common sense. However, do share your findings with me. I’m quite sure deep research may reveal lot of new things. Coca cola wasn’t harmlful until research showed that it’s actually bad. Who knows, we may need a research for these health drinks 🙂

  2. MizAnt

    July 18, 2011

    Post a Reply

    advertisers know who to target and you have definitely been 1 of the focus targets because its bothering u.. that’s whats their job is..they want people to talk about them n now your post really helps 🙂 i studied advertising in ma grad school 🙂

    • The Big K

      July 18, 2011

      Post a Reply

      I just wish this post was sponsored by horlics, bournvita or boost. 😐

  3. Ankush Sharma

    July 18, 2011

    Post a Reply

    well, one of the points emphasised by advertisers is that kids dont like
    to eat normal meals (dal, chawal etc.) like we grown-ups do. So in
    their growing up years, when they need the most amount of nutrients in
    order to build a healthy mind and body, these health drinks ‘substitue’
    it for the normal food. Since milk is a rich source of protein, which
    helps in building your body, and something which doesn’t taste good
    without the tasty ingredients (read: health drinks) it is advertised …
    and well voraciously consumed! I, for a fact, know that kids dont like
    eating. Do you want your child to be malnourished?

    • The Big K

      July 18, 2011

      Post a Reply

      Are you suggesting that all the kids in the pre-complan/horlics/boost era, who didn’t like the taste of milk were malnourished?

      • Ankush Sharma

        July 18, 2011

        Post a Reply

        I don’t know, since I wasn’t born in that era (maybe you were, hence the disliking). Having a glass of milk mixed with a health drink- I don’t see anything wrong with it. Its not that they are selling saw dust in the name of health drink that is going to harm your child. Its a personal choice. Similarly, like we grown-ups take food supplemets to build our muscles. You have a choice not to take it and instead go the usual way of finding body-building elements in food.

        Regarding your comment on the pre-complan era – well I guess there were other ways of ‘supplementing’ food back then .. with dry fruits and groundnuts and health drinks of that era (sattu, bel juice etc.)

        You would agree that since the “pre-” era the quality of veggies and cereals has gone down, with we consuming fertilisers and all sorts of chemicals in the name of food. Where are we (or rather our kids) going to get the nutrients from?

        My only point is that the point behind health drinks is to get the kid to down a glass of milk. Its that little incentive which makes it drinking tastier (and also healtheir). so then it is not drinking milk for them – its just a tasty drink, which makes them healthier in the process.

        Also, with the alarming rate at which kids frequent the malls and consume junk, they are better off with Horlicks/Complan etc.

        • Brunda

          October 13, 2011

          Post a Reply

          i like your argument maybe because i do it for the same reason I am 26 drink milk with bournvita only because i can’t stand plain milk.

  4. Sanket

    July 19, 2011

    Post a Reply

    I would like to point one basic flaw in these advertisements. They claim the drink allows a kid to stay ahead of the competition. But since most of the kids are drinking one or the other health drink  , wouldn’t the advantage be nullified. 

    • The Big K

      July 19, 2011

      Post a Reply

      I guess they want kids to consume more Bournvita than anyone else so that kids remain ahead of competition. They are doing it as a social service.

  5. Rolls_s

    November 11, 2011

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    I disagree with your approach/logic on this. I personally think these drinks do add a lot. Besides adding flavor to plain milk (which is not so easy to get into our lil ones tummies otherwise) they have some vitamins n minerals (A, C etc and a lot of iron — which is v imp for growing kids n most kids r deficient so need it). Please check on the nutritional info on the packaging for details.

    • The Big K

      November 11, 2011

      Post a Reply

      Thanks to advertisements that all my body has germs – so I should use Dettol, my hair stink – so I should use hair spray, the ‘milk’ does not give enough ‘calcium’ (classic!) so I should mix extra calcium. 

      Seriously, I think the world was deprived of nutrition pre-Bournvita days. Right? 

  6. Naresh

    January 8, 2012

    Post a Reply

    Have you guys seriously read the ingredients of these Bournvita’s and horlicks: It consists for chemicals like emulsifiers, raising agents, colours, flavours & various other chemicals. Infact what your kids are eating is not a healthy drink, but a chemical liquid. So, pre-Bournvita kids were definetely lucky that current kids. But things will resolve in future, and you might see written on these packs like ” Bournvita drinking is injuirious to your health”…..50 years later.

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