Few days ago, I met a bunch of my school friends at another school-friend’s wedding. Our topics were totally different from what they should have been. One of my “IT” friend was explaining his job at Infosys to a non-IT friend of mine. Naturally, he was using all the IT buzzwords to make him appear more intelligent & important at job & company than he really is. One buzzword (Buzzterm) he repeated was ‘Business Intelligence’).
Now, as a startup CEO, I should typically use terms like ‘Business Intelligence’, “Business Logic” and so on. But I found out I never used any of these buzzterms. Confession: I was absolutely clueless about what these buzzterms mean! Bah! I’m a CEO who does not understand ‘Business Intelligence’! Come on! I digged Wiki pages and read first few lines – but BOOM! Still it makes no sense! I dig deeper and discover following lines that explain what ‘Business Intelligence’ is –
In a 1958 article, IBM researcher Hans Peter Luhn used the term business intelligence. He defined intelligence as: “the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal.”
Come on, I know it didn’t make sense to you either! Let’s try to figure out the meaning and simplify it. “apprehend the interrelationships of presented facts” – it means understand how the ‘facts’ are related to each other and “ in such a way as to guide action towards a desired goal.” means take actions based on the facts to achieve a goal.
…isn’t that what we all, the ‘lesser intelligent and important’ folks do? Does it require ‘Business Intelligence’? Is it really that complicated? Remember how Aamir Khan (Rancho) describes ‘book’ to his professor in 3 Idiots movie? –
“Instruments that record analyses summarize organize debate and explain information which are illustrative non-illustrative hardbound paperback jacketed non-jacketed with forward introduction, table of contents, index that are indented for the englightnment, understanding enrichment enhancement and education of the human brain thru sensory root of vision… sometimes touch”