When the big shopping malls made their way to India, people went crazy for them. That’s obvious, because now people could shop for everything at one place, centrally air conditioned, with a lot of lights and attractive flooring. I used to think malls have solved the problem by offering everything at one place. I used to think malls offered more choice. But not anymore. I’ve almost given up on malls for shopping everything except clothes. That is, I prefer local Kirana shop over Big Bazaaar for the grocery. Why? Because it’s more luxurious!
When I enter Big Bazaar, I’ve to drag a trolly all around picking up the items one by one. I often end up roaming for about at least half a kilometer within the mall to pick up say 10 different items. Then at the end, I stand in a queue for 5 minutes before my turn comes for the bills. Has the mall solved any problem for me?
Now compare that to me calling my local Kirana shop owner and reading out the list of items I want to order OR walking to the kirana shop, getting a personalized welcome, getting recommendations on products, and getting stuff on ‘credit’ (to pay later, in monthly bill). Isn’t that luxury?
You tell me!