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What’s wrong with Yahoo Publisher Network (YPN)?

By on Sep 14, 2008 in Wisdom | 2 comments

I’ve been wondering why Yahoo is not opening its publisher network to the publishers outside USA. Google, on the other hand, is making billions of dollars from the market Yahoo is yet to capture. Yahoo is a big company. Its got lot of talented computer science engineers who can write a scalable application that would allow advertisers and publishers from all over the world come together and exchange money. Why is Yahoo so much worried about the competition from Adsense? Non-US publishers have been shouting at Yahoo to get them in the publisher program – you can see that on popular forums like Digitalpoint. But Yahoo is not listening. They still do not know when will they release the YPN to the world. No news from Yahoo. I read somewhere that Yahoo’s ad-targeting is pathetic, the CPC is ‘okay’ (at par with adsense) and their support is non-existent. If that...

Group Discussions – well…

By on Sep 14, 2008 in Wisdom | 2 comments

When I was in college, I had joined a coaching class for CAT preparation. Group Discussions (GD) was an integral part of the preparation, for all major B-Schools require you to crack the GDs before you appear for the personal interview. As a student I thought, “Yeh, that’s how people discuss stuff in the corporate world. I gotta be good at it!”. GDs were essentially about putting your thoughts well in a group of intellectuals, in a limited time. I somehow found that ridiculous. If something important has to be discussed, why do they set time limit? Let each individual come up with his/her own thoughts and put them well, one by one. But the GDs I participated were different. In every GD I participated in, I had to cross my fellow members, pove their point wrong and tell them how my thought was right. We were also told that individual’s performance was reflection...