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The art of advertising

By on Sep 6, 2008 in Wisdom | 4 comments

Lots of my friends asked me if I’ve seen the new ad starring Aamir Khan – the leading bollywood actor. I do not have access to TV. However, I did see the ad. I didn’t like it very much – except that it shows how good Aamir Khan as an actor is. There’s one thing I’ve observed about ads that are very good. The audience remember the ad – but not the product its endorsing. For example, none of my friends could tell what was the Aamir Khan ad about. Similarly, there was an ad by PEPSI where a kid first buys the coca-cola cans and then steps on them to reach to the PEPSI button. Now I had to figure out if the kid was trying to reach which cold drink and which cans he was stepping up on. Let me ask you a question. How many of you remember the ads you saw yesterday? Those who can recall the ads, can you tell me the products those ads were endorsing?...